HSC Visual Art Resources

A resource site for visual art teachers and secondary students completing their HSC in the Visual Arts


Choi Jeong Hwa
Hubble Bubble 2010
Installation view Cockatoo Island Sydney

Artist Choi Jeong Hwa installing Hubble Bubble 2010

Choi Jeong Hwa, born 1961 in Seoul, Korea, lives and works in Seoul, Korea.

Choi Jeong Hwa’s artworks explore everyday, mass produced plastic materials as a celebration of abundance, using these often kitsch materials as a reflection of our consumerism and throw away cultural attitudes to these objects.  Considered a leading member in Korean Pop art, Choi Jeong Hwa uses these objects repeatedly within large installation spaces, filled with bright colours that promote a sense of magical wonder.

The artist’s intent is not so much as to send an environmental message, but rather to explore our consumption of these everyday objects and materials, as well pushing the boundaries of what art is and what it can be. Choi Jeong Hwa is interested in ways of celebrating the superficial object as an art form itself, within our increasingly urban societies and fading natural and organic environments.

Choi Jeong Hwa’s installations invite the audience to experience these objects and materials in a new way. Viewers can touch, walk through and around the installations, creating movement through mobile, hanging pieces. Choi Jeong Hwa challenges the status and reverence of artworks in galleries and museums by creating artworks from non traditional materials as installations, away from these formal institutions, that can be touched and experienced by an audience.

“Your  shopping is my art,”

– Choi Jeong Hwa

“Plastic doesn’t decompose. Even when it’s old it looks like new, and it’s recyclable.” 

– Choi Jeong Hwa

 “First of all, plastic does not rot. I contemplate the differences between a real flower and a plastic flower a lot. The real flower can be ripped and will deteriorate in a short time, but the plastic flower is immortal. And the interesting thing is that there is such thing as a fake flower that looks real and a fake flower that looks fake. I played around with these concepts of plastic, real, and fake; and that’s how the plastic series started. Another thing is that I like collecting old plastic. When I look at my collection, I tend to get a lot of ideas.”

– Choi Jeong Hwa

Choi Jeong Hwa
1000 Doors 2009

Choi Jeong Hwa
Flower Tree 2008
70 x 70 x 80 cm



  • Choi Jeong Hwa, born Seoul, South Korea
  • founding member of Pop Art in Korea
  • object, installation artist as well as, graphic design and architecture


  • installation and object art, using found and everyday materials
  • bright coloured plastics
  • objects repeated on mass to create an artwork or installation
  • using scale and pattern


  • interacts with the artwork, can walk through it, touch it, move it.
  • memories associated with the objects used in the installations
  • reacts to new environment, sense of wonder from new forms created and bright colours used


  • artworks installed as part of exhibitions all around the world
  • Korean Pop art
  • consumerism
  • everyday common objects and materials

Choi Jeong Hwa
Hubble Bubble 2010
Commercial plastic containers
Installation view of the 17th Biennale of Sydney at Sydney Opera House

Choi Jeong Hwa
Site of Desire 2005
Red plastic baskets
Venice Biennale Venice Italy



  • strong use of imagination from both artist and audience
  • memories and associations from the materials and objects used
  • bright happy colours
  • positive feelings
  • playful


  • strong use of repetition, using scale, size, mass, pattern and colour
  • predominantly plastic materials
  • references Pop Art
  • house hold objects
  • installation and sculpture
  • interactive devices


  • every day plastic house hold objects used as part of the artworks
  • consumerism – waste
  • finding beauty in an urban lifestyle


  • use of non traditional materials
  • exhibited away from the gallery and museum
  • challenges what can be reconginised as art
  • appropriates household objects into art forms

Choi Jeong Hwa
Plastic Paradise 1997
200.6 x 200.07 x 200 cm

Choi Jeong Hwa
Believe It or Not 2006
Installation view Ilmin Museum of Art Seoul


  • interested in consumer items as artworks
  • explores notions of beauty within urbanisation
  • installs artworks as site specific to the space in which it is to be exhibited
  • use of plastic and its longevity
  • everyday objects reinterpreted as works of art
  • challenging art gallery and museum artwork ideals
  • Pop art, object art

Choi Jeong Hwa
Happy Happy 2009
Commercial plastic containers
Installation view at Los Angeles County Museum of Art








Choi Jeong Hwa
Towering Balloons 2010
installation at Sh Contemporary


This entry was posted on 01/07/2012 by in All, Installation, Korean, Public Art, Sculpture.